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Baby Boomers Not Interested in Social Media
According to a survey of 1800 people in the baby boomer generation (born in 1946 through 1964) by ThirdAge/JWT Boom, people over age 40 participate heavily in word-of-mouth and value personal...
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Personal Brand or Online Reputation
Whatever you call it, you still need to manage it! There’s a lot of conversation about the term personal brand. My favorite personal brand is Bono (no surprise here), but Tom Brady, Madonna, J. Lo,...
View ArticleLead Generation: What Works Today
I recently presented a workshop at the New England Business Brokers Association meeting about how to integrate online and social media marketing for lead generation. As professional service business...
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10 Marketing Tips for Gaining Online Visibility
Here are my top 10 marketing tips for small businesses that will help you gain more visibility with your target customer. Create a vision and set realistic goals for your business. What’s that have to...
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Three WordPress Plugins for More Effective Online Marketing
Most small business marketing is done online where first impressions, relevant content and social media integration are key requirements for achieving visibility, which ultimately should result in...
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5 Online Marketing Strategy Questions That Must Be Answered
There are many people who offer online marketing services. There are also many people who call themselves online marketing experts because they know how to: Build a WordPress website Implement search...
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